CASE STUDY // Branding refresh. Art direction. Visual design.

The Maryland
School for the Blind

See Beyond.

Serving students in all 24 Maryland jurisdictions, the Maryland School for the Blind (MSB) is a private, statewide resource center providing outreach, educational and residential programs to youth who are blind or visually impaired, including those with multiple disabilities.

Branding refresh and art direction in partnership with Kapowza Creative Agency for the venerated institution in support of marketing, identity and collateral deliverables including branding guidelines, web assets + their annual report.

Clean readability + contrast, accessibility and a desire to strengthen empowerment for the visually impaired guided this vision and heavily influenced the color system and the new “See Beyond” wordmark.
Developing a simplified, high-contrast color palette, in addition to a photography system accentuating the school’s collegiate-like venerability, reinforced the Maryland School for Blind’s authoritative position as the leading institution of its kind. Braille was also subtly integrated as a recurring pattern element throughout supporting collateral.

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