About – IAN K POTTS

ABOUT.

I am a multi-disciplinary, award-winning, cross-media designer with 15 years+ of experience in visual communications as a designer, art director, web developer, illustrator and digital multimedia specialist working with leading voices to craft meaningful solutions.

Adobe Creative Suite (expert-level, including After Effects and Premiere), Figma, and Canva for high-fidelity design, motion, prototyping and content production across digital, print and multimedia
Front-end development using HTML5, CSS, PHP, JavaScript, and jQuery to support custom interfaces, CMS integration and scalable, performance-focused builds
Motion graphics, sound and video production, including editing, animation and post-production for branded content, campaigns and digital storytelling
CMS strategy, design and development with extensive WordPress and Elementor experience, including core installation, plugin and module configuration, customization, troubleshooting, maintenance and long-term support/maintenance
Responsive, mobile-first web development applying modern frameworks and best practices to ensure cross-device consistency, performance and accessibility
UI/UX research and integration, including user flows, system mapping, CRMs and engagement strategies that improve usability, clarity and conversion

Digital, email and social marketing, including campaign strategy, copywriting and execution across platforms such as ActiveCampaign, Constant Contact and Mailchimp
Search engine optimization and analytics, leveraging Google Analytics and performance metrics to inform design decisions and refine digital experiences
Accessibility and compliance, including Section 508 standards, inclusive design practices and accessibility-focused QA considerations across digital platforms
AI workflow integration to support ideation, production efficiency and iterative design processes
Project management, supervision and coordination across cross-functional teams, supported by modern collaboration platforms and structured delivery workflows
Traditional and hybrid visual techniques including illustration, collage, lettering, drafting, painting, drawing and photography, with professional image editing, color correction and retouching across product, editorial, commercial and lifestyle focus
Fluency with standard remote and team-based collaboration tools including Wrike, Asana, Jira, Basecamp, Harvest, Slack, Google Workspace and Microsoft 365