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A trip down the venerable Baltimore record shop's proverbial rabbit hole accompanied by a dynamic site build, hand-lettering and custom photography.
Go down the rabbit hole.
Capturing the 20 year-old institution's vibrancy and warmth was the primary design focus, bringing the user along for a virtual 'tour' of the shop — up-close enough to smell that musty familiarity of gently wafting incense and old vinyl.